Brands on Metallized Paper


Brands on Metallized Paper


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AR Metallizing works at the forefront of technological innovation in vacuum metallizing packaging.

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AR Metallizing, the leading global provider of specialty technical coatings for metallized applications.

AR Metallizing makes Pandora Shine

International jewelry manufacturer Pandora launches their newest collection with a striking direct mail.

AR Metallizing’s envelopes bring alive PANDORA SHINE™, Pandora’s newest spring collection featuring intense golden tones.

Customers and Club members were informed on this launch via an envelope entirely matching Pandora’s new line with rich golden hues of 18k gold-plated sterling silver and their overall brand values.

AR Metallizing’s metallized envelopes are not only eye-catching, but also plastic-free and environmentally friendly. A great tool to surprise customers and drive engagement.


For the second year in a row, AR Metallizing is National Winner in Belgium for The European Business Awards, Europe’s largest business competition, for the category Environmental and Corporate Sustainability.

AR Metallizing was chosen by a panel of independent judges as the best in their country in this Awards’ category and will now go on to represent Belgium in the final stage of the competition.


AR Metallizing thanks its success in the European Business Awards’ competition to its innovative and highly attractive packaging board SilberBoardTM, a great-looking yet fully sustainable alternative to conventional plastic packaging. SilberBoardTM enables premium brands to get rid of plastic packaging and offers a stunning, fully recyclable and compostable board.

Bart Devos, CEO of AR Metallizing said: “Valuing consumer, employee and eco-friendly issues are an important core corporate value. We are very proud of the European Business Awards’ recognition of AR Metallizing. We operate transparently and actively nurture these practices. Our success is a team accomplishment that involves every employee at AR Metallizing.”

Adrian Tripp, CEO of the European Business Awards, said: “We wanted to recognise more widely the many incredible business success stories from across Europe.“The talent, dedication and innovation at the heart of these companies creates jobs and opportunity, and is what drives their country’s prosperity. The ‘Ones to Watch’ lists will set a benchmark of success for the European business community.”

The National Winners from each country will face further judging, and the final Category Winners will be announced at the European Business Awards Gala Final in Warsaw, Poland on 23rd May 2018.

Public Vote

Separately, AR Metallizing is also competing in a public vote to be named ‘European Public Champion’ at the Gala Final. The vote for us starts from now, and engages with people from across the globe.  Last year the public vote generated almost 250,000 votes. To view AR Metallizing’s video and vote please go to:

For further information, please contact:

Henriette van Hedel                                              Klaus Riemer

PR & Comms                                                           Director New Business Development    

+31 6 303 97 830                                                  +31 657 739 074

Press release


Genk, March 2018

India’s Ambassador to Belgium, Her Excellency Ms. Gaitri Issar Kumar, visits AR Metallizing

On Wednesday, 28 February 2018, Her Excellency Ms. Gaitri Issar Kumar, India’s Ambassador to Belgium, visited the Belgian province Limburg. After a working lunch in the presence of the Governor, Executive of the Chamber of Commerce and Industry (VoKa), and 5 entrepreneurs with a strong trade relationship with India, she visited the winner of the Limburg export prize 2017: AR Metallizing.

From ‘strength to strength’

In the Belgian province Limburg, exports to India ranks 6th, with a 5.45% share of overseas exports.

As India is the only BRIC country where the economic prospects are really positive, local government sees opportunity for growth and invited the Ambassador to meet with entrepreneurs.

The working lunch was organized by the Chamber of Commerce and Industry in collaboration with the Provincial Governor to strengthen the bilateral relations between the province and India.

The lunch was attended by: Max Bijnens, Managing Director of By-Cast, Rob Cogghe, CEO of Dirafrost Frozen Fruit Industry, Wim

From left to right:
RP Singh, Advisor Embassy of India
Jeroen Claesen, Process engineer AR Metallizing
Sarvesh Rai, advisor Embassy of India
Bart Devos, CEO AR Metallizing
H.E. Mrs Gaitri Issar Kumar, Ambassador of India to Belgium and the EU
Dirk Bijnens, Technical Manager, AR Metallizing
Cathérine Dreesen, Director Export and International Relations, Flemish Chambers of Commerce and Industry

Colemont, Business Development Manager at Cohout, Dirk Vander Mierde, Site Director of Datwyler and Bart Devos, CEO of AR Metallizing.

H.E. Mrs. Gaitri Issar Kumar: I am honored to meet the entrepreneurs and look forward working with all parties together to further strenghten the trade relation between Limburg and India ‘from strength to strength’.

Visit to AR Metallizing

The Ambassador also visited AR Metallizing. Bart Devos, CEO AR Metallizing: “India is a very important country to us. We are proud to have convinced our customers there to choose quality by means of our premium labelling solutions. We hope to be able to do as well with our sustainable and plastic-free packaging SilberBoard™. We remain modest, but it would be great if we – with joined forces – succeed in fighting plastic waste”.

Press contact

Henriette van Hedel

+31 6 303 97 830


About AR Metallizing

AR Metallizing is the world leader in metallized paper and metallized folding carton.  The company’s innovative strength lies in its ability to make glossy and at the same time ecological products. AR Metallizing’s products are used in particular for labels, especially in the beer and beverage industry, for high quality packaging of consumers goods (food and non-food) and for direct mailings. AR Metallizing is currently taking the Indian market by storm in the field of innovative and premium labels. The company hopes to win over this market also for its plastic-free, high quality packaging material SilberBoard™.

See for more information

Sustainability leader of the Year in Packaging Solutions

AR Metallizing awarded by The New Economy

23 October 2017

AR Metallizing is being honored by business magazine The New Economy in its world-renowned annual awards

competition as Sustainability Leader of the Year in Packaging Solutions.

In recognition of the companies that are leading change in their respective fields and genuinely making a difference to the world through their development and implementation of new technology, The New Economy honored AR Metallizing for its sustainability efforts.

AR Metallizing thanks its success in this competition to SilberBoard, a special metallized paperboard for folding boxes. This sustainable packaging solution enables premium brands to get rid of plastics while offering consumers glossy and aesthetically appealing packaging.

Bart Devos, the CEO of AR Metallizing states: “This award identifies and celebrates that our company is achieving success and breaking new grounds in the packaging industry by fostering and promoting sustainable practices. We firmly believe companies have an important role to play in ecological footprint reduction. It is our objective to continue to surprise our customers and end-customers with innovative and high-quality sustainable packaging solutions.”

About The New Economy Awards

The New Economy Awards competition is organized annually to recognize companies and its leaders that drive economic recovery around the globe via job creation, productivity enhancement, increased efficiences in sustainable manner, thereby filling in the gap presented by increasingly complex regulatory frameworks and falling demand for commodities.

The New Economy is a leading business magazine that enjoys a high reputation in spotting early adoption of breakthrough technologies. The magazine follows closely the critical cycle and milestone achievements of companies and projects, taking into account the scale, scope, complexity, speed of delivery to the market and potential future scalability.


AR Metallizing Awarded again

AR Metallizing is proud to have received the Limburg Export Award from Flanders’ Chamber of Commerce and Industry (VoKa).

The jury lauded AR Metallizing’s sustainable products, international mixed team and successful export strategy.

The Award further underlines the company’s international customer-oriented approach and focus on innovation that contributes to its worldwide position as market leader.

Johann Leten, member of the Flanders’ Chamber of Commerce and Industry board: “Export is extremely important for the economy of our province Limburg. It creates prosperity. The companies that received the award are examples of companies that are successfull in nearby and distant markets”.

Bart Devos, CEO AR Metallizing states: We have great respect for the jury and fellow exporting companies. We are proud to have received this prize. It recognizes the efforts and hard work of our team.”

The Export Award was given during an international ceremony in presence of Belgian’s provincial gouvernor Herman Reynders and the Ambassador of India to Belgium, Her Excellency Ms. Gaitri Issar Kumar.

About the Limburg Export Award

Each year, Flanders’ Chamber of Commerce and Industry awards 3 companies that are successfully contributing to the region’s economic growth. The 3 categories are: Born Globals (companies who have started less than 5 years ago and are already internationally successful), companies with less than 50 employees and companies with more than 50 employees.

AR Metallizing won in the latter category.

The envelope that gets opened: AR Metallizing’s Rotoflex Response+®ARM Booth


After the success in the United States, AR Metallizing launches Rotoflex

Response+ to the European market, a metallized envelope that boosts response rates of Direct Mailing Campaigns.

A metallized envelope has a much higher opening rate than regular envelopes. Drop us a mail and receive a free sample of our Direct Mail campaign boosting envelopes. For more information click here.

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