Brands on Metallized Paper


Brands on Metallized Paper


AR Metallizing works at the forefront of technological innovation in vacuum metallizing packaging.

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AR Metallizing, the leading global provider of specialty technical coatings for metallized applications.




Genk (Belgium), AR Metallizing has been selected as one of ten Ruban d’Honneur recipients for theSilberBoard EBA - ruban d honneur 2016/17 European Business Awards in the category Environmental & Corporate Sustainability. 

The company will now undergo an in-depth, face-to-face interview. It will find out if it’s a winner in the category Environmental & Corporate Sustainability at the Gala Final in Dubrovnik on May 4.

AR Metallizing is one of only 110 finalists announced after over 33,000 businesses entered the competition. It was chosen by a panel of independent judges because it displayed the core values of innovation, sustainability, ethics and success.

For the Award for Environmental and Corporate Sustainability, AR Metallizing competes with 9 other companies from all over Europe.

AR Metallizing thanks its success in the European Business Awards’ competition to its recently invented packaging board SilberBoardTM, a great-looking yet fully sustainable alternative to conventional plastic packaging. SilberBoardTM enables premium brands to get rid of plastic packaging and offers a stunning, fully recyclable and compostable board.


Bart Devos, CEO of AR Metallizing said: “Valuing consumer, employee and eco-friendly issues are an important core corporate value. We are very proud of the European Business Awards’ recognition of AR Metallizing. We operate transparently and actively nurture these practices. Our success is a team accomplishment that involves every employee at AR Metallizing.”

Adrian Tripp, CEO of the European Business Awards said: “To survive in this economic climate is hard enough, so to innovate, prosper and grow as this year’s Ruban D’Honneur recipients have done is truly remarkable. Europe needs more companies like these. Well done to them all.”


Vote for AR Metallizing

AR Metallizing is also participating in ‘The Public Vote’ for Belgium, where the public chooses ‘National Public Champions’ for each European country. To vote for AR Metallizing, please click here. The company with the most votes in each country wins. Winners will be announced on March 6.


For further information, please contact

Klaus 6 5773 9074 Henriette van 6 303 97 830


About AR Metallizing

AR Metallizing is the innovative world leader in the production of metallized papers and boards for flexible packaging and labels. AR Metallizing’s products are used in the production of functional, barrier, cosmetic, labelling and promotional packaging products for major brands. The company has manufacturing facilities in Belgium, Italy, Brazil and the US and employs a workforce of over 450 dedicated and enthusiastic professionals worldwide. AR Metallizing is a full subsidiary of the Japanese listed multinational Nissha. See for more information


About SilberBoard

SilberBoardTM is a metallized paperboard and a fully sustainable alternative to the commonly used multilayer composite board comprising metallized polyester. SilberBoardTM has a distinctive eye-catching brilliant metallic finish and outstanding technical capabilities. As a result, SilberBoardTM enables premium brands to maintain their trusted look, while eliminating plastic films and providing an environmentally-friendly compostable packaging. Customers use SilberBoardTM to give a premium high quality look using an environmentally friendly package for greater shelf appeal to drive consumer engagement.

Click here for more information about SilberBoardTM.


About the European Business Awards

The European Business Awards is Europe’s largest business competition. Since 2007, the European Business Awards has been shining a light on the most innovative businesses by promoting success, innovation and ethics in the European business community. In the 2015/16 Awards, the EBAs engaged with more than 32,000 organisations in 34 countries. Winners of the EBAs are congratulated by an audience comprising heads of state, leading industrialists, entrepreneurs, business leaders, media owners and academics from across 34 European nations. Participants represented a combined turnover of over €1.2 trillion euros and employed more than 2.7 million people.


The envelope that gets opened: AR Metallizing’s Rotoflex Response+®ARM Booth


After the success in the United States, AR Metallizing launches Rotoflex

Response+ to the European market, a metallized envelope that boosts response rates of Direct Mailing Campaigns.

A metallized envelope has a much higher opening rate than regular envelopes. Drop us a mail and receive a free sample of our Direct Mail campaign boosting envelopes. For more information click here.

AR Metallizing and UPM Raflatac Partner to develop Innovative Wet Strength Material

AR Metallizing and UPM Raflatac have teamed up to develop a superior Wet Strength solution for metallized beverage labels.   UPM Raflatac is an innovation leader in the Pressure Sensitive market and the Silvervac WSA material is yet another example of UPM Raflatac’s ability to deliver value added solutions to customers.   Silvervac WSA’s wet strength performance is unmatched in the industry and provides labeling confidence for beverage brand owners.  AR Metallizing is proud to be part of this development and our partnership with UPM Raflatac.   For more details on Silvervac WSA, please see the attached video.


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