AR Metallizing’s HoloSECURE line for anti-counterfeit capabilities
Counterfeiting is a big problem for brands today, not only bringing losses to companies but also causing significant reputational and operational risk.
Counterfeiting and risk
Counterfeiting is a huge risk for companies, and one that goes well beyond copying designer handbags or luxury goods. There are particularly significant risks for health and beauty companies, pharmaceutical businesses and the companies that produce items like supplements and vitamins. Any counterfeiting of such products can have extensive consequences that go well beyond damaging a company’s bottom line: risk to health if phony products are circulated in the wider market is a real possibility. When thinking about drugs and medications, counterfeited products can severely affect health; it isn’t an over exaggeration to say that health and wellbeing of consumers are real concerns and considerations.