Beauty revolution: cosmetics and skincare packaging
'For brand owners, especially emerging and new players in the cosmetics and beauty sector, packaging and word of mouth are the key to draw attention in the market. Cosmetics rely on being attractive and alluring – packaging has to support that notion, not detract from it. Brands are looking to material producers, designers, printers and converters for provide stunning packaging to achieve its vision, without letting go the sustainability mission.'
Rosa Lin, Sales Manager, AR Metallizing.
How is metallized paper ideal for cosmetics packaging?
Metallized paper is perfect for cosmetics packaging even if sometimes it can be overlooked as material choice. While our products are already widely used in the labelling industries, at the same time, we are ready to support the beauty industry by laminating our metallized papers to board and made boxes for products like face creams, serums, perfumes and gift boxes. On top of all the aforementioned aspects, it is also a solid compatible solution that can be easily recyclable.
Technical considerations are also crucial: if brands want to use certain types of material, they want assurance that it will be functional.
For cosmetics boxes, a high-quality finish with excellent dead fold is essential. The finish also has to be sturdy: while design and shelf appeal take center stage, packaging has to protect the product inside. For high-end products that are likely to be stored in boxes, the longevity of the finish is a consideration.