Beer market trends
According to recent research*, the ongoing health crisis has led to a shift in consumer behaviour when it comes to alcoholic drinks. People are paying greater attention to their personal health, leading to increased interest in alcohol-free and low-alcohol beer. The market is expected to reach an unprecedented 4.45% in 2024.
Many people have reduced the frequency and volume of their consumption, but are opting for higher quality, more sophisticated drinks.
Consumers are increasingly focused on the environmental impact of their purchasing habits, opting for organic, locally sourced products packaged in sustainable materials.
The rise of craft beer has led to greater interest from consumers in the history, production process and all-round story behind the beer they are drinking.