Black Friday 2020: new habits and online purchases

Black Friday 2020: new habits and online purchases

With non-essential stores closed in many countries and the winter holidays just around the corner, Black Friday 2020 promises to be a particularly busy occasion. Here are a few things to know as we come up to the biggest shopping weekend of the year:

Electronic consumer goods traditionally do best on Black Friday, but that may well change this year: according to a Deloitte survey, shoppers are making the most of being stuck at home by treating themselves to beverages (33%), food (30%), and clothes (30%). PWC reckons that in the UK, women will spend more on health and cosmetics this year than on fashion. 

PWC furthermore anticipates a shift in attitudes towards Black Friday this year. While online shoppers traditionally look for bargains, this year they’ll be aiming to start Christmas shopping early in order to stay safe and avoid the crowds come December. 

What’s more, people are in a hurry to receive their goods: according to NerdWallet, 64% of US consumers refuse to pay more for fast shipping. 

At the same time, shoppers are more and more aware of the impact of online purchases on the environment, with 74% prepared to pay more for sustainable packaging (Recycling Magazine). Our metallized packaging solutions are based on fully-recyclable mono-materials that help companies meet their sustainability commitments and stand up to strenuous delivery environments. Find out more here 

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