Kinetic / Surface diffraction holography

Kinetic / Surface diffraction holography

Kinetic holography can be used to create attractive visual effects for a variety of products. Commonly used to give the impression of movement or motion, kinetic holographic effects bring an exciting and distinctive appeal to packaging, print media, labels and other applications. This type of holography creates a bright and vibrant hologram using the full spectrum of the rainbow that attracts the eyes of the viewer. Often packaging is examined and picked-up more frequently than those plainer type packages.

By using our standard library of kinetic holography finishes, we can offer powerful design elements that bring out special features or components in your design. We can also go one step further and create your own custom kinetic holography with your artwork, to deliver truly exceptional and striking designs which are guaranteed to add value and prestige to products.

  • Gift wrap
  • Magazine and catalogue covers
  • Direct mailing envelopes
  • Labels
  • Packaging board

The beauty of holography

  • Optimum surface for high-quality printing and ink retention
  • Highly efficient: runs smoothly on printing presses to maximize impressions per minute
  • Compatible for nearly all printing press equipment
  • Despite their stunning looks, our holographic papers remain a monomaterial, so any waste or offcuts can simply be recycled

Our story

Functional

  • Perfect for labels and a wide variety of packaging finishes
  • Ideal for magazines, book and album covers and other print media
  • Deliver eco-friendly packaging that's contemporary and glossy
  • Use holography to incorporate anti-counterfeit measures into packaging and make your brand look difficult to copy

Stylish

  • Leverage holography to create stunning and eye-catching designs
  • Enjoy standard finishes or incorporate unique artwork (and it's also possible to incorporate two different types of holography on the same application)
  • Ideal for use with special occasion packaging and labels such as anniversaries, product launches, prizes etc
  • Holography can be used to elevate the look of your products and showcase premium appeal

Technical

  • AR Metallizing's design team are always on hand to help our holography customers with design and customization questions
  • As our holography is delivered print-ready it can help shorten supply chains: even when compared to conventional packaging
  • Our hologrphic papers complement the trend for thinner, lighter packaging
  • Benefit from our prototyping service as standard

Specifications

Index Value
AR Metallizing Pro support Included
Weight Up to 150 gr
Custom Colors
Available in UltraShine
Available in Holographic
Available two sided coating
Reverse gloss
Print methods Gravure, Commercial Offset, UV Offset, Flexography, Digital*
Ink advice included
Delivery Rolls, sheets
Recyclable 100%
Augmented Reality Prototype On request
Other finishes and options Contact us

Benefits for printers

Our holographic paper is easy to work with. It runs like regular paper and is printable in nearly all technologies Printers enjoy operational efficiencies, such as:

  • Production efficiency you can expect with standard white papers
  • We offer a variety of widths to fit your equipment and support your customers’ requests.
  • Our metallized paper compatible with contemporary printing techniques
  • Is suited to all types of ink
  • Runs efficiently on printing presses to maximize impressions per minute

Benefits for convertors

Our holographic paper can be used for a variety of applications, and our creative team remain on-hand to help support you throughout the conversion process. Our holographic paper will:

  • Is available worldwide
  • Support market entry with successful launches of new brands
  • Gain operational efficiency
  • Provide a reliable supply chain which also affords you flexibility when you need it
  • Waste suitable to be recycled

Benefits for brands

Our holographic papers are easy for brands to incorporate onto packaging, labels and a variety of other applications, and it is ideal for creating an impact with consumers. It offers benefits such as:

  • Catch and retain consumer attention
  • Convey your brand is of superior quality
  • High gloss and smoothness leaving a lasting impression for your customers along with sustainable alternative to foils and films
  • Is a recyclable monomaterial
  • Nurture brand connection

Features

Good looks

Leaving a lasting impression with high gloss and smoothness.

Printing

Compatible with a wide range of printing technologies.

Quality

Reliable and high-quality assured.

Safety

Meeting industry and regulatory requirements.

Cost-efficiency

Striking the balance between economy and quality.

Sustainability

Sustainable and recyclable alternative to film and foil.

Variety of widths

Available in different widths to support the converting base.

Multi-functional

Designed to meet the specific needs of different industries.

Reduced waste

Less waste at end of supply chain.

Ultimate looks, ultimate shelf appeal: stand out with with striking and distinctive holographic finishes for packaging and labels.

FAQ about Kinetic / Surface diffraction holography

  • Holography performs similarly to standard metallized paper and does not require any additional steps or special inks or processes. The product may need to run at speeds slightly slower than normal printing run speeds for say a white coated paper but ultimately it performs like any other coated paper during printing and converting. 

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  • In holography there is what is called a seam or shim line that is a part of the holography process. It is possible to eliminate and or minimize the number seam (shim) lines and also to hide these lines inherent in the holography process.

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  • To create a holographic pattern an additional production step within the direct metallizing process is required and that happens after our pre-coating is applied and before metallizing begins. Holography patterns are embossed into our pre-coat prior to metallization and once metallized the image/pattern comes alive with color and imagery.

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  • In direct metallizing process, yes, holography must cover the whole application. It is possible to utilize more than one type of holography to create the illusion of spot holography which can be done with registered printing.

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  • It is totally understandable to a little confused by the different types of holography: it's often a surprise that so many options are available!

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  • It is absolutely possible to use more than one type of holography on a single application. Because of the stunning effect pairing two types of holography can have, this can be a favorite option for designers, who are able to create some incredible finishes.

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  • AR Metallizing always makes our holography to order which means that there is a slightly longer lead time than with our standard papers or films.

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  • AR Metallizing has patented technology to create a hologram for security purposes. Our holographic security papers are designed with functional properties to fit a variety of applications.

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  • We are proud to support our clients by with creative services to help them visualize holographic finishes as well as providing insights into which type of holography might fit their application or packaging best. We provide creative assistance that runs from the mockup stage all the way through to post-production and consulting with printers and converters.

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What can holography bring you?

Are you interested in holography, but you're not sure which type you'd like? Or perhaps you'd like to chat to our creative team to see how they could help? Drop us a note with your query and we'll get in touch!