A well-designed label not only enables consumers to identify a brand-name product at a glance, it also conveys important information about contents, offers protection against counterfeiting and, last but not least, adds significant visual appeal. In an increasingly competitive market, eye-catching looks help brands stand out on the shelf. Here’s how you can make the most of your general labels:
Invest in great design: people naturally associate a visually-appealing, premium label with a high quality product.
Add a touch of gloss: research has shown that consumers are more likely to stop in front of products with shimmery, metallic packaging and, what’s more, spend more time looking at them.
Make sure all relevant information is clearly presented: buyers are increasingly interested in knowing what goes into a product and how its production impacts the environment.
Ensure that your facestock is durable and able to withstand strenuous production, storage and delivery conditions to arrive on the shelf in perfect condition.
Metallized paper’s premium looks, durability and 100% recyclability make it ideal facestock for general cut-and-stack labels. What’s more, it’s highly versatile and can run on standard printing and converting machinery for streamlined introduction to established supply chains. Want to know if metallized paper is right for your company? Get in touch!