It doesn’t matter if their products are destined for the kitchen cupboards or the under the bathroom sink, brands love the practicality and versatility of pressure-sensitive labels, and it remains one of the most common application methods.
While brands are most often focused on using a label that looks great, elevates their products and increases shelf appeal, for expert printers and converters like yourselves, producing a perfect pressure-sensitive label is about multiple processes coming together perfectly. For your clients, there is often an understanding that pressure-sensitive labels are just a case of ‘print, cut and stick’ but it’s more complicated than that, as you well know.
On top of dealing with inks and making sure the label doesn’t curl, scuff or bulge, there are other potential headaches too including reel or liner issues, not to mention other adhesion challenges.
So, while increased demand, potential new clients, more print runs, additional conversions and increased opportunities are always something to celebrate, producing high-quality labels that provide increased shelf appeal without losing any of the label quality can be tricky. Brands want bold labels at reasonable prices, but they’re also intent on ensuring their labeling is eco-friendly and minimizes the use of plastics. To achieve this, they are asking their trusted printers and converters to help them find the ideal solutions for their labels.
Pressure-sensitive labels made from our metallized paper can help printers and converters reach a broader client base, cost-effectively increase shelf appeal for their clients and, at the same time, increase your profits.