AR Metallizing assists a renowned pharmaceutical brand produce packaging that discourages counterfeiting and simultaneously boosts shelf appeal
Counterfeited products and forged merchandise entering the market in competition with a company’s genuine goods can present a considerable challenge for brands the world over. When it comes to pharmaceuticals, however, the stakes are particularly high for a number of reasons that range from regulatory considerations to reputation management and – most importantly – consumer protection. As a result, we see today's pharmaceutical brands taking more steps than ever before to ensure replicating their products is an unappealing and challenging process for counterfeiters to undertake. A natural 'first step' for pharmaceutical companies looking to achieve this, is making packaging more difficult to copy, and incorporating features which give consumers an ability to identify (at a glance) what is an authentically packaged product.
We help brands in a variety of industries incorporate features onto their packaging that contribute to the brand enhancing their anti-counterfeit measures.
'We help brands in a variety of industries incorporate features onto their packaging that contribute to the brand enhancing their anti-counterfeit measures' says Wendy Cross, Sales and Business Development Director at AR Metallizing. That said, incorporating anti-counterfeit measures on packaging is particularly sought-after by pharmaceutical brands because counterfeit medicines being marketed and sold as genuine articles is particularly problematic. In such a case, consumers may genuinely believe they're buying a quality product associated with a trusted brand that's often a household name when, in reality, they're getting something very different. Counterfeit medicines can come with a real risk for consumers – think low-quality ingredients or incorrect information about ingredients, doses, sources and so on, and it's vital that consumers don't get duped into buying counterfeit medicine that hasn't been properly regulated and approved.
‘Keeping consumers safe is really a driving factor for pharmaceutical companies, and that comes ahead of any other consideration. Luckily, AR Metallizing can provide a simple but highly effective solution to help combat counterfeits with our holographic finishes for packaging,' Wendy explains.
As Wendy described, incorporating holography onto pharmaceutical packaging can offer a simple, quick and economical solution for many pharmaceutical brands looking to make it as difficult as possible for potential counterfeiters to copy their packaging. At the same time, integrating holography also presents consumers with easily recognizable packaging that they can check features to verify they are buying a genuine article.