General Labels

General Labels

Metallized paper labels help general labels take centre stage.

Experience metallized general labels in 3D

General cut and stack labels remain a popular choice. Brands however, are keen to make their general labels stand out in increasingly competitive markets, and they’re asking printers and converters like you to support them to achieve this.

Our metallized paper is an ideal face stock for general cut and stack labels. For brands, it offers a premium label that sets their product apart from the competition.

For you, working with our metallized paper is a bonus because you can provide clients with this superior-look label without having to change the set-up of your machines – our product runs as paper.

  • Food
  • Household products
  • Pet care
  • Powders
  • Liquids
  • Chemicals
  • Posters & Brochures

Let us inspire you

We have asked a leading packaging design agency to create a brilliant example of a metallized general labels. Then we developed a unique interactive 3D viewer so you can experience the appeal for yourself. Enjoy!

Paint can blue

Paint can bronze

Touched by millions of consumers. Every day.

We think global, but act local.

  • 4 plants around the world (US, BE, BR, IT)
  • 480 dedicated employees
  • 80 countries served
  • 40 years of experience

Our story

Functional

  • Greater branding flexiblity
  • Durable and resistant to damage
  • Adds eye-catching and unique looks to promotional campaigns
  • Excellent image and text definition: ideal for labels with dense text requirements
  • Plastic free, recyclable label

Stylish

  • Generate increased consumer interest
  • Provides the ability to give products 360 degree branding with wrap around labels
  • Help brands win attention from rival products with exclusive labels
  • Metallized look implies a superior product verses other label options

Technical

  • We supply our metallized paper product ready for printing
  • Easily interchangeable saving time on print-machine set up
  • Available in different widths
  • Our metallized paper is ideally suited for the multiple industries using cut and stack labels

Specifications

Index Value
AR Metallizing Pro support Included
Weight Up to 150 gr
Recommended metallic colors
Custom Colors
Available in UltraShine
Available in Holographic
Available two sided coating
Reverse gloss
Print methods Gravure, UV Offset, Flexography, Digital
Ink advice included
Delivery Rolls, sheets
Recyclable 100%
Augmented Reality Prototype On request
Other finishes and options Contact us

Benefits for printers

Metallized paper helps you cater to a broader range of brands and customers by offering a label that's more commercially valuable and attractive. Even better is that you can do it without needing to change your printing infrastructure. Our paper:

  • Suitable to nearly all printing press equipment
  • Optimized to perform well with a large variety of inks
  • Performs efficiently on printing presses to maximize impressions per minute
  • Provides excellent surface characteristics for printing
  • Is eco-friendly

Benefits for converters

Our metallized paper helps you reach new customers in the best way possible: without increasing your overheads. Our papers are easy to work with, operationally efficient and help your clients boost their sales. Our paper helps you to:

  • Gain operational efficiency
  • Improve entire waste streams
  • Support market entry in the minimum timeframe
  • Provide a reliable supply chain which also affords you flexibility when you need it
  • Provide an eco-friendly face stock that is available globally

Benefits for brands

The way your product looks in-store is a key factor in its sale. Our product provides provable benefits for your brand: they give your customers the impression of a premium product which is great value for money. This helps you to:

  • Catch and retain consumer attention
  • Differentiate your brand and products from the competition
  • Convey to consumers that brand is of high quality
  • Nurture brand connection
  • Support market entry with successful launches of new brands

Features

Great looks

Leave a lasting impression with a label that has a smooth, high gloss surface

Excellent printability

Ideal surface to ensure excellent printing definition and clarity

Supports fast market entry

A reliable supply chain which also affords you flexibility when you need it

Easily interchangeable

Runs as paper and printable in all contemporary printing techniques

High-quality

Quality closely monitored through production process to offer reliable, high quality product

Safety and reliability

Meets all standard industry and regulatory requirements

Cost-efficiency

Strikes the perfect balance between economy and quality

Eco-friendly

0% plastics: a sustainable and recyclable alternative to film and foil

Variety of widths

Available in different widths to support the converting base

Taking general labels to the top of their game.

FAQ about General Labels

  • The future of the planet concerns us all, but we know that you and your clients are often at the forefront of positive change, looking to work with eco-friendly and recyclable label and packaging materials. Without losing any of the final appeal of the label, our face stock is simply recyclable as paper (what we mean here is that the addition of aluminum doesn’t change the basic state of our paper, so it can be recycled as such).

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  • General labels have always been popular, and for good reason: they have a reputation for being cost effective for printing at high volumes, their production method produces minimal waste, and the application is increasingly efficient. All these factors have made general labels a ‘go-to’ for many brands today, and their use is only set to grow.

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  • General labels are perfect for high volume printing. They are typically printed on roll-fed printing presses (this is where AR Metallizing comes in – we make and supply rolls of metallized paper) and the labels are printed onto these paper rolls. The labels are then cut out, and they are then often stacked, ready for application. While ‘cut and stack’ general labels can be applied to nearly any container, they are typically applied to a variety of products where the label wraps around the vessel and back onto itself, with glue applied at the point of overlap – aptly named the ‘lap’. General labels are most often found on cylindrical containers (think soup cans, for example) and they’re an attractive option for brands who want to maximize the label of their container to showcase logos, product or nutritional information and make the item stand out to consumers. General labels are also brand favorites because they can be utilized to cover up containers that consumers can sometimes see as unexciting or lacking appeal like plain aluminum cans or other types of bottle or tub.

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  • First and foremost, it is a hugely attractive face stock. Naturally glossy (and of course metallic in its look) it is naturally eye-catching, and brands can leverage its appeal to convey a premium and high-value feel to their customers. Metallized paper also offers a premium quality face stock from a printing perspective – it runs as paper, is smooth, easy to work with and causes minimum delays on printing and converting infrastructure due to quality issues. Last (but certainly not least) it is fully recyclable – complementing brand and consumer desire to reduce or eliminate unnecessary plastics from packaging. From a more practical perspective for you, our metallized paper is suited to all types of ink, and it offers a surface that is ideal for interaction between the paper and ink, which gives excellent printability, high definition and text clarity.

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  • Metallized paper is an ideal face stock for general labels for a number of reasons. First and foremost, it is a hugely attractive face stock. Naturally glossy (and of course metallic in its look) it is naturally eye-catching, and brands can leverage its appeal to convey a premium and high-value feel to their customers. Metallized paper also offers a premium quality face stock from a printing perspective – it runs as paper, is smooth, easy to work with and causes minimum delays on printing and converting infrastructure due to quality issues. Last (but certainly not least) it is fully recyclable – complementing brand and consumer desire to reduce or eliminate unnecessary plastics from packaging.

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  • As a kid, did you ever condense your breath on a mirror? We did. The art of metallizing is very similar.

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Questions?

Reach out and tell us what you need in relation to your general label production, and we'll be in touch to explain how we can help.