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- Greater branding flexiblity
- Durable and resistant to damage
- Adds eye-catching and unique looks to promotional campaigns
- Excellent image and text definition: ideal for labels with dense text requirements
- Plastic free, recyclable label
- Generate increased consumer interest
- Provides the ability to give products 360 degree branding with wrap around labels
- Help brands win attention from rival products with exclusive labels
- Metallized look implies a superior product verses other label options
- We supply our metallized paper product ready for printing
- Easily interchangeable saving time on print-machine set up
- Available in different widths
- Our metallized paper is ideally suited for the multiple industries using cut and stack labels
Cost is always a consideration, but luckily for brands our general cut and stack labels strike the perfect balance between economy, quality and the looks customers love.
Getting general labels to stand out, or giving them a premium feel without breaking the bank hasn’t always been easy. We make it effortless for brands with metallized paper labels that demand attention.
Perfect for product ranges
Brands want to present a coherent, memorable look to consumers – especially when they produce a range of products. Metallized paper general labels give unforgettable looks that customers keep coming back to.
|AR Metallizing Pro support||Included|
|Weight||Up to 150 gr|
|Available in UltraShine|
|Available in Holographic|
|Available two sided coating|
|Print methods||Gravure, UV Offset, Flexography, Digital|
|Augmented Reality Prototype||On request|
|Other finishes and options||Contact us|
Benefits for printers
Metallized paper helps you cater to a broader range of brands and customers by offering a label that's more commercially valuable and attractive. Even better is that you can do it without needing to change your printing infrastructure. Our paper:
- Suitable to nearly all printing press equipment
- Optimized to perform well with a large variety of inks
- Performs efficiently on printing presses to maximize impressions per minute
- Provides excellent surface characteristics for printing
- Is eco-friendly
Benefits for converters
Our metallized paper helps you reach new customers in the best way possible: without increasing your overheads. Our papers are easy to work with, operationally efficient and help your clients boost their sales. Our paper helps you to:
- Gain operational efficiency
- Improve entire waste streams
- Support market entry in the minimum timeframe
- Provide a reliable supply chain which also affords you flexibility when you need it
- Provide an eco-friendly face stock that is available globally
Benefits for brands
The way your product looks in-store is a key factor in its sale. Our product provides provable benefits for your brand: they give your customers the impression of a premium product which is great value for money. This helps you to:
- Catch and retain consumer attention
- Differentiate your brand and products from the competition
- Convey to consumers that brand is of high quality
- Nurture brand connection
- Support market entry with successful launches of new brands
Leave a lasting impression with a label that has a smooth, high gloss surface
Ideal surface to ensure excellent printing definition and clarity
Supports fast market entry
A reliable supply chain which also affords you flexibility when you need it
Runs as paper and printable in all contemporary printing techniques
Quality closely monitored through production process to offer reliable, high quality product
Safety and reliability
Meets all standard industry and regulatory requirements
Strikes the perfect balance between economy and quality
0% plastics: a sustainable and recyclable alternative to film and foil
Variety of widths
Available in different widths to support the converting base
Taking general labels to the top of their game.
FAQ about General Labels
Are metallized general labels eco-friendly?
The future of the planet concerns us all, but we know that you and your clients are often at the forefront of positive change, looking to work with eco-friendly and recyclable label and packaging materials. Without losing any of the final appeal of the label, our face stock is simply recyclable as paper (what we mean here is that the addition of aluminum doesn’t change the basic state of our paper, so it can be recycled as such).
Why are metallized general labels an attractive option for high-volume print runs?
General labels have always been popular, and for good reason: they have a reputation for being cost effective for printing at high volumes, their production method produces minimal waste, and the application is increasingly efficient. All these factors have made general labels a ‘go-to’ for many brands today, and their use is only set to grow.
What are general labels and how are they used?
General labels are perfect for high volume printing. They are typically printed on roll-fed printing presses (this is where AR Metallizing comes in – we make and supply rolls of metallized paper) and the labels are printed onto these paper rolls. The labels are then cut out, and they are then often stacked, ready for application. While ‘cut and stack’ general labels can be applied to nearly any container, they are typically applied to a variety of products where the label wraps around the vessel and back onto itself, with glue applied at the point of overlap – aptly named the ‘lap’. General labels are most often found on cylindrical containers (think soup cans, for example) and they’re an attractive option for brands who want to maximize the label of their container to showcase logos, product or nutritional information and make the item stand out to consumers. General labels are also brand favorites because they can be utilized to cover up containers that consumers can sometimes see as unexciting or lacking appeal like plain aluminum cans or other types of bottle or tub.
What are the essential characteristics of metallized paper for general labels?
First and foremost, it is a hugely attractive face stock. Naturally glossy (and of course metallic in its look) it is naturally eye-catching, and brands can leverage its appeal to convey a premium and high-value feel to their customers. Metallized paper also offers a premium quality face stock from a printing perspective – it runs as paper, is smooth, easy to work with and causes minimum delays on printing and converting infrastructure due to quality issues. Last (but certainly not least) it is fully recyclable – complementing brand and consumer desire to reduce or eliminate unnecessary plastics from packaging. From a more practical perspective for you, our metallized paper is suited to all types of ink, and it offers a surface that is ideal for interaction between the paper and ink, which gives excellent printability, high definition and text clarity.
Why use metallized paper for general labels?
Metallized paper is an ideal face stock for general labels for a number of reasons. First and foremost, it is a hugely attractive face stock. Naturally glossy (and of course metallic in its look) it is naturally eye-catching, and brands can leverage its appeal to convey a premium and high-value feel to their customers. Metallized paper also offers a premium quality face stock from a printing perspective – it runs as paper, is smooth, easy to work with and causes minimum delays on printing and converting infrastructure due to quality issues. Last (but certainly not least) it is fully recyclable – complementing brand and consumer desire to reduce or eliminate unnecessary plastics from packaging.
What is metallized paper?
As a kid, did you ever condense your breath on a mirror? We did. The art of metallizing is very similar.