Wet Strength Labels

Wet Strength Labels

Enhancing bottled beverages with a wet strength label option that's so irresistible, the competition can't compare

Experience the appeal of metallized labels in 3D

Fresh, fun, contemporary or classic, labels have to convey everything that's great about a product in the blink of an eye.

Our product helps beverage brands to centre stage with wet strength labels that illustrate originality, style and quality.

  • Label Printers
  • Brewers
  • Spirit Bottlers
  • Water Bottlers
  • Food Companies
  • Returnable & Refillable Bottles
  • Non-returnable Bottles

Metallic Wet Strength Labels

Metallic Wet Strength Labels

  • 4 plants around the world (us, be, br, it)
  • 480 dedicated employees
  • 80 countries
  • 40 years experience

Questions? We're here!


  • Tolerant to both high and low temperature and humidity
  • Compatible with nearly all printing technologies
  • Available in high wet strength and medium wet strength
  • Washes off quickly and with minimal breakage


  • Looks that leave customers with a lasting impression
  • High gloss for a premium finish
  • Holographic finishes available for unique and extra-special labels
  • Extensive branding and design possibilities
  • Suitable for complex label shapes


  • Lays flat and is rigid enough to run as paper on printing machines
  • Excellent ink clarity and performance
  • High line and labelling speed
  • Labels run through printing machines with a low waste ratio
  • Perfect material for optimal adhesion to bottles


Index Value
AR metallizing Pro support Included
Weight Up to 150 gr
Custom Colors
Available in UltraShine
Available in Holographic
Available two sided coating
Reverse gloss
Print methods Gravure, UV Offset, Flexography, Digital
Ink advice included
Delivery Rolls, sheets
Recyclable 100%
Augmented Reality Prototype On request
Other finishes and options Contact us

Benefits for printers

Metallized paper helps you cater to a broader range of brands and customers by offering a label that's more commercially valuable and attractive. Even better is that you can do it without needing to change your printing infrastructure. Our paper:

  • Is compatible with all contemporary printing techniques
  • Suited to all types of ink
  • Runs on printing machines in such a way that it gives you optimal efficiently
  • Provides excellent surface characteristics for printing
  • Is eco-friendly and available worldwide

Benefits for converters

Our metallized paper helps you reach new customers in the best way possible: without increasing your overheads. Our papers are easy to work with, operationally efficient and help your clients boost their sales. Our paper helps you to:

  • Gain operational efficiency
  • Delete entire waste streams
  • Support market entry in the minimum timeframe
  • Provide a reliable supply chain which also affords you flexibility when you need it
  • Provide an eco-friendly face stock that is available globally

Benefits for brands

The way your product looks in-store is a key factor in its sale. Our product provides provable benefits for your brand: they give your customers the impression of a premium product which is great value for money. This helps you to:

  • Catch and retain consumer attention where it matters most: in-store
  • Differentiate your brand and products from the competition
  • Convey high quality and value at the same time
  • Nurture brand connection
  • Support market entry as fast as possible


Great looks

Leave a lasting impression with a label that has a smooth, high gloss surface

Excellent printability

Ideal surface to ensure excellent printing definition and clarity

Supports fast market entry

A reliable supply chain which also affords you flexibility when you need it

Easily interchangeable

Runs as paper and is compatible with all contemporary printing techniques


Always reliable and quality is assured – every time

Safety and reliability

Meets all standard industry and regulatory requirements


Strikes the perfect balance between economy and quality


0% plastics: a sustainable and recyclable alternative to film and foil labels

Variety of widths

Available in different widths to support the converting base

Your label shouldn't just tell your story; it should sell it.

FAQ about Wet Strength Labels

  • Today, there are more rules and regulations for beverage manufacturers to comply with than ever before. While that doesn’t concern printers directly in itself, it does mean that you can’t afford any delays or issues during your print runs, because there’s so little time between approval that the product can go to market and it’s scheduled delivery in stores. 

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  • With beer consumption on the up, and more and more craft beers flooding onto the market, we know that breweries can be key clients for printers. That said, we also know that they can place some pretty specific and strenuous demands on you for their labels, especially those who take back empty bottles before sanitizing, refilling and reselling them.

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  • The future of the planet concerns us all, and we know that your clients are asking you about the best possible options for sustainability and recycling. Aside from its appealing looks, one of the main reasons why metallized wet strength labels can be an attractive option for your clients is because metallized paper is simply recyclable as paper (the aluminium coating is so thin that it doesn’t impede the recycling process at all).

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  • We’re not here to help you deliver a good label; we’re here to help you deliver a great one. We understand that if there are issues with any of the fundamental elements clients expect from a wet strength label (bleeding, curling, passing the ice bucket test is proving difficult) they’re coming back to you looking for answers – even if as a printer these defects aren’t necessarily stemming from you.

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  • At AR Metallizing, we produce metallized paper that ranges from 56gsm to 78gsm. It is compatible with all contemporary printing techniques such as offset, rotogravure, UV and flexography. It offers a surface that is ideal for interaction between the paper and ink, which gives excellent printability, great definition and clarity and no dye bleeding on the final metallized wet strength label. Metallized paper is suited to all types of ink, such as solvent-based, water-based and UV curable.

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  • With increased demand for bottled drinks, more labels need to be produced to keep up with demand, which is a fantastic opportunity for printers to grow their client base.  Between beverage producers though, there’s still fierce competition, as established brands bring out more beverages and new enterprises and products enter the marketplace. Naturally, that means that all of today’s beverage manufacturers are looking for a sure-fire way to make their products appealing to potential customers, and they want to leverage the papers, inks and high quality prints you provide to make their products as attractive as possible. 

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  • It’s expected that by 2026, the global alcoholic beverage market will gross in excess of USD 1.8 billion. With bottled water and consumption of different soft drinks on the rise too, consumer demand for packaged and bottled beverages is set to continue to grow exponentially in the coming years.

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What's your story?

If you are looking for a sure-fire way to make your products appealing to your customers, get in touch. We have the right solution for you.