Packaging premiumization without transparent windows
"Some consumers suggested they had stopped buying from the brand because they had an issue with the plastic window, so the decision to remove it was welcomed. The response shows just how important recyclability is for consumers and how positive small changes can be for brands,"
Giancarlo, Vice President Marketing and Sales, Europe.
Product premiumization: the role of printers and converters
For printers and converters, the removal of plastic windows can simplify the manufacturing process: fewer components can make for easier productions. That said, with brands closely monitoring how packaging alterations change buyer behavior, printers and converters can expect to be asked if they can see any ‘quick wins’ that maintain premiumization and brand status without compromising shelf appeal.
Brands are increasingly turning to printers and converters for solutions to ask how they can maintain shelf appeal using recyclable materials for packaging.
How our metallized papers can support printers and converters
Metallized paper can be an ideal solution: it is easily integrated into the supply chain; it is easy for printers and converters to work with, and simultaneously gives stand out looks to packaging.