Sustainable packaging materials for grocery stores
Around the world, consumers are increasingly preoccupied with sustainability, and packaging waste is high on the list of things brands would like to become eco-friendlier. Brands, too, are aware of the role they play in driving sustainable change and are prioritizing incorporating sustainable packaging into their product lines.
"Sustainability is a pressing topic, but it’s also presenting some opportunities for bigger brands. As they think about potentially making a switch to different materials, they are also exploring what different suppliers and materials can offer. That might be in terms of added shelf appeal, functionality, a rebrand or just in terms of sustainability."
Wendy Cross, Sales and Business Development Director North America.
"We are able to provide a ‘one stop shop’ for supermarkets who are looking at sustainable packaging materials. Our team have decades of experience with different types of packaging and labelling, rather than only having experience in a specific sector. As such, we can support both the provision of a label or packaging material and act as a single supplier for end-users who have an extensive portfolio of products. Because we supply both metallized film and metallized paper, we can also assist superstores meet their sustainability goals regardless of the substrate material, from the perspective of mono-material packaging," says Wendy.
"From a sustainability and recycling perspective, we often talk to our customers about the advantages of IML applications using our metallized and holographic films. Likewise, our full wrap film is an ideal recyclable label material when used with PET bottles."
Lindsey Barbee, National Account Manager
"Brands don’t want to give up the looks for which customers recognize as part of a sustainability shift. Likewise, shelf appeal isn’t something they want to lose. Traditionally, switching to a recyclable material might have meant choosing plainer looks for labels and packaging than a brand might have enjoyed previously. The result is they’ve been dissuaded from making a switch to a more sustainable alternative. Metallized papers and films offering mono-material options presents the perfect alternative: a recyclable material that doesn’t compromise stopping power," adds Lindsey.