Thought leadership: AR Metallizing interview with Eurostampa
Eurostampa is a family-run company which produces labels for specialty products, the majority of which are top-end champagne, wine, spirits and food products. The firm is headquartered in Piedmont, Italy, and has plants in Mexico, the UK and France, as well as in Ohio and California, in the USA.
Two generations of the Cillario family run Eurostampa after founder Luciano Cillario started the business in 1966. Today, his sons, Gian Franco, Gianmario, Giuseppe e Luciano Cillario (from left to right) run the firm. Gian Franco is the company’s CEO and AR Metallizing’s CEO, Bart Devos interviewed him for this article.
(Picture was taken before the Coronavirus outbreak)
Eurostampa moved to stop external visitors from coming to their plants early on during the outbreak. Suppliers, customers, and partners weren't able to visit their sites in a bid to ensure that risk was as limited as possible.
'Because having visitors come into the factories was no longer possible, we had to think outside the box and get smart about our standard processes that were usually handled in person. For our pricing checks, we'd always had our customers come into our sites and carry out a physical verification. To get around this, we set up some sophisticated video software, and we can now do the price checks online. We made sure the quality was great for the video so that customers could really get a proper look at the products. Both Eurostampa and our customers have been pleasantly surprised by how well the system worked and how convenient it was,' says Cillario.
Sustainability has arguably become more of a hot topic for consumers as a result of the pandemic than it was before. The general public partially drives the trend as the world witnessed firsthand the impact of any event that affects the global population: climate change now seems more urgent. Likewise, there appears to be more recognition of the power individuals hold collectively if they combine efforts to tackle and combat changing events.
'Sustainability has been a key topic for some time now. Brands are looking to move towards eco-friendly and recyclable materials for packaging, and we haven't seen any shift as a result of the pandemic to change our client's objectives in this respect. Sustainability remains a central part of our client's philosophy and values,' explains Cillario.