First and foremost, it is a hugely attractive face stock. Naturally glossy (and of course metallic in its look) it is eye-catching, and brands can leverage its appeal to convey a premium and high-value feel to their customers.
Metallized paper also offers a premium quality face stock from a printing perspective – it runs as paper, is smooth, easy to work with and causes minimum delays on printing and converting infrastructure due to quality issues.
Last (but certainly not least) it is fully recyclable – complementing brand and consumer desire to reduce or eliminate unnecessary plastics from packaging.
From a more practical perspective for you, our metallized paper is suited to all types of ink, and it offers a surface that is ideal for interaction between the paper and ink, which gives excellent printability, high definition and text clarity.
These features can be particularly important if the general labels are used for food containers, given there are rules detailing the minimum clarity permitted on labels of consumable products. Our product is also ideally suited to react optimally with the glue used on the lap of the label.