Why are in-mold labeling applications increasingly attractive for brands?

Why are in-mold labeling applications increasingly attractive for brands?

While the market share of this relatively special labeling process has remained small but stable for a number of years, it now seems set to grow with a recent report even stating that by 2020, the in-mold labeling market share will be worth up to USD 3.23 billion.

This is, of course, good news for printers, converters and the molders  – increased demand from brands means further possibilities to gain new clients, perform more print runs and create more in-mold containers of various kinds.

Over at AR Metallizing, we know that increased demand is great, and it brings companies like yours a lot of exciting opportunities. That said, IML is arguably one of the trickier labeling processes because it involves more partners and any instability or incompatibility between the bottle material or label can create a host of issues that take time to resolve.

However, that’s not all – your customers are demanding that you deliver perfect labels with ever more complex variables: they want unique looks from special-effect labels, they’re using intricate label and bottle shapes and leveraging perfect label looks to increase shelf appeal has never been more important to brands today.