Why use metallized paper for your packaging?

Why use metallized paper for your packaging?

Metallized paper is an ideal face stock for packaging for a number of reasons.

First and foremost, it is a hugely attractive face stock. Naturally glossy (and of course metallic in its look) it is eye-catching, and brands can leverage its appeal to convey a premium and high-value feel to their customers.

Metallized paper also offers a premium quality face stock from a printing perspective – it runs as paper, is smooth, easy to work with and causes minimum delays on printing and converting infrastructure due to quality issues.

Last (but certainly not least) it is fully recyclable – complementing brand and consumer desire to reduce or eliminate unnecessary plastics from packaging.