History of AR Metallizing

Our history


AR Metallizing has been driving consumer engagement for over 40 years with innovative metallized packaging and labeling solutions (wet glue labels, pressure sensitive labels, general labels and in-mold labels).

AR Metallizing derives its name from two leaders in the area of vacuum metallizing: Alupa in Belgium and Rotoflex in Italy.

The Pioneering years

AlupalogoAR Metallizing’s history starts in 1975 with the founding of the Belgium printing house Illochroma, a reputable label printing company.  This major printing house started the development of metallized labels in 1986 in a spin-off company called Alupa.  Together these companies developed the varnish know-how and established a high quality leadership.







GenkplantA new metallization plant was built in Genk (Belgium) and rigorous investments were made in high-speed machinery, high-volume varnishing and improved metallization lines.







ARM_Logotype_VERTICALAlupa acquired Italian based Rotoflex and formed AR Metallizing. Their joint know-how lead to rapid diversification and the businesses expanded.




building facade AR new logoAR Metallizing expands its global footprint by acquiring Vacumet, which is based in the US and highly regarded for its R&D department and holographic technology.

Due to this acquisition, AR Metallizing has grown from the European market leader into a global market leader in the production of metallized paper for labeling and packaging solutions. It also continues to expand and diversify its product portfolio. AR Metallizing’s products have rapidly gained an excellent reputation for their aesthetic appearance, functionality and printing friendliness.


AR Metallizing became a full subsidiary of the Japanese multinational Nissha Co., Ltd. in 2015. Nissha’s roots date back to 1929.

The multinational is listed on the Tokyo stock exchange and is highly regarded for its technological leadership.

GivARM_logoen its solid position in developing innovative printing technologies, Nissha is the ideal partner for AR Metallizing. Because AR Metallizing is well embedded in Nissha’s corporate structure, they are both able to capitalize on each other’s specific technical and commercial knowledge. This ensures a stable and promising future.


MalagaAR Metallizing further solidified its leadership position in 2015 by acquiring Málaga Produtos Metalizados. Málaga is a high-quality manufacturer of labeling products in Brazil and a market leader in the Latin American region.

With this expansion into Brazil, AR Metallizing has increased its presence in the world’s fastest-growing market for labeling and packaging. This acquisition also ensures a solid and reliable supply chain for current and future customers in Latin America.


With four manufacturing facilities around the world (Belgium, Italy, the US and Brazil), AR Metallizing is now a global supplier with a local presence. Moreover, its large product portfolio, 450 highly dedicated employees and first-class services make it a flexible and reliable supply chain partner for many of the world’s largest multinationals and reputed brands.